Coronation Street and Emmerdale stars turn to side hustles amid ITV budget woes
Stars of Coronation Street and Emmerdale are reportedly turning to side hustles to made extra money after production was reduced earlier this year amid ITV's budget woes
Coronation Street and Emmerdale have been two of ITV’s flagship programmes for decades – but some of their stars are now reportedly turning to side hustles to make extra money. Earlier this year, the two soaps crossed over for a special that was titled Corriedale and it was all a way to launch the “soap power hour,” which came amid the broadcaster’s budget cuts.
Each programme saw a reduction in episodes, whilst ITV Daytime staples Loose Women and Lorraine were also faced with cuts. Now, it’s been claimed that three stars from across both soaps have figured out a way to make extra money even though it can be tricky thanks to the broadcaster’s policies when it comes to additional work.
A source said: “Doing brand deals is very complicated because of ITV rules but music is much easier. A lot of them are very gifted and they love it, so it makes sense for them to do gigs on the side. They aren’t playing arenas or anything like that, it’s always very small pubs and bars and the people there often have no idea that they are also on the country’s biggest soaps.”
Cait Fitton, who has played Rovers barmaid Lauren Bolton on Coronation Street since 2022, initially found fame singing on Britain’s Got Talent and is often seen performing in pubs with clips that surface on social media. Speaking about her side hustle, an insider insisted that she “loves” her job on the soap but her gigging can be a “great little earner.”
Joe-Warren Plant, 24, who plays Jacob Gallagher on Emmerdale recently worked in a Blackpool pub pulling pints alongside filming his role as the student nurse, but quit that and has been spotted on social media working as a DJ. It’s thought that he took inspiration from co-star Jeff Hordley, who has starred as Cain Dingle since 2000, having seen him also undertake the same sort of work.
Speaking to The Sun, the source added: “Joe has seen how well Jeff does from his DJing and he’s really passionate about it too. He often asks Jeff for advice and is keen to make a real go of it. They are always thinking about the next thing just in case their contracts don’t get renewed.”
Cait Fitton has played Lauren Bolton since 2022
Cait has been singing in pubs alongside her regular acting job (Image: tiktok)



Jeff Hordley, who plays Cain Dingle on Emmerdale, has been spotted working as a DJ(Image: @mattslifeandtravels/tiktok)
It’s thought that Joe-Warren Plant, who plays Jacob Sugden on Emmerdale, has started up a similar venture (Image: Ken McKay/ITV/REX/Shutterstock)



